4. Customize Your Website
The theme of your website includes elements such as the color scheme, layout, and fonts, and is a direct representation of your brand.
WordPress themes are out-of-the-box design packages that can change the entire appearance of your website.
Moreover, themes are interchangeable, meaning you can switch from one to another easily.
There are numerous free and paid WordPress themes available on the internet, including over 20 free designs offered by Neve that cover website niches ranging from restaurants and music to fitness, wedding, eCommerce, photography, and more.
To enhance brand identity on your website, consider changing the color scheme and fonts.
A color scheme is a combination of colors related to your brand, and fonts are a collection of characters that share a similar design.
Customizing these elements will give your website a more unique appearance in tune with your overall brand identity.
A sidebar is a user interface element on a website that displays a list of choices, commonly appearing as a column on the left or right side of a website.
They usually contain links to the main sections of a website and serve to increase user experience by simplifying navigation.
The pages of your website to include the following:
– Home- usually the first page that a visitor will see upon entry into your website.
– About -offers information about the brand and products/services.
– Contact- this page should feature contact information such as emails and telephone numbers.
– Blog – this page is not necessarily mandatory but highly recommended. It can be used for company news and announcements.
– Services – if you’re having a business website, this page should be used to showcase your services.
– Shop – this page should be available if you want to run an eCommerce store.